Apple Working with Sony to Stream 4K Content through Apple TV and iTunes
Apple is interested in streaming 4k content for digital distribution through iTunes and Apple TV, reveal the leaked Sony Pictures documents. These documents evidence information from almost 2 years dorsum when a alphabetic character was signed between Eddy Cue, Apple'due south senior Vice President of Net Software and Services and erstwhile Sony executive, Jim Underwood.
4K content testing and distribution:
This alphabetic character betwixt Apple tree and Sony is dated September 26, 2022 and is also supported by several other drafts from the aforementioned month. Co-ordinate to reports, this "materials admission letter" from Culver Digital Distribution company associated with Sony Pictures was a "formal agreement" betwixt the 2 companies for "testing and/or preparing" 4K picture and television set content for "non-exclusive distribution."
The leaked letter is revealed byAppleInsider,
"Alongside the signed copy were multiple digital drafts dating dorsum to early September 2022. It is unclear when the documents were first made public, though WikiLeaks on Thursday posted a new batch of textile from the Sony hack to its website."
The digital distribution of 4k video content through iTunes and on-demand streaming through Apple tree TV is non a surprising thought equally 4k content is going to be a standard in the coming years. However, Apple tree hasn't yet made any UHD movies or shows bachelor through iTunes or Apple TV.
Apple Telly set-elevation box however has to come with support for 4K output. Rumors before claimed that upcoming Apple TV is expected to come with support for Ultra HD movies and Television set shows but industry analysts look Apple to wait a fiddling more for the market to exist fix before it launches UHD supported Apple TV boxes.
Sony, on the other hand, is currently leading the manufacture of 4K content with producing supported projectors and its pop UHD TVs already in market.
-Source
Source: https://wccftech.com/apple-to-stream-4k-content-through-apple-tv-and-itunes/
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